Lets have a talk about MLM.
Lets face it the industry has a bad rap. It’s a step below the used car salesman. Many people have tried it, very few have done it successfully, and most went through their own personal weirdo phase while they were doing it.
According to the Direct Selling Association; 18 million people (18.2) were involved in direct selling in the United States in 2014, with estimated retail sales reaching $34.5 billion.
That is BIG business, to give you a perspective the NFL did 9 billion in revue in 2014.
Why do so many fail at this type of business?
In a recent Gallup poll, 61% of Americans want to be their own boss.
It’s almost intrinsically American to want to have something of your own. Our country was founded on innovation.
But the dream of owning your own business and reality of running and building your own business are very separate. The MLM business model cashes in on this common desire.
Why don’t people succeed in MLM? Because although most people want to own their own business, very few are actually entrepreneurs.
The MLM industry sells it is an “anyone can do it” business model and that is a lie.
The people who do succeed in MLM were entrepreneurs before they joined. They were already tenacious before they joined. They were already resourceful before they joined. They were already self-starters before they joined. They already had been commission only sales, or owned their own business, or had a paper route, or a lemonade stand. They were already people who thought outside the box and hustled before they joined.
What if the MLM industry addressed the elephant in the room, which is 50% won’t make it their first year and 90-95% will drop out by year 5.
Is there a way we can attract, train, and help the entrepreneurs take products to market using word of mouth advertising? Wouldn’t it make more sense, rather than an anyone could do it mentality, that we begin using a filter, interviewing and qualifying people to see if they are even right join in a MLM. Less would leave, more would succeed, because it would be the people who were already pre-disposed to own their own businesses and they would bring with them the skills they will need to succeed. Because many of these skills were already inside them before they started.
I believe that could change the slimey side of this gig. I’m committed to challenging these drop out numbers, to find a better way. Its big business, and a great business for the right people but many of the standard ideas held in the industry are garbage.
Follow me on Facebook for daily coaching a tips on how to build a successful business from home. Join me, lets change this together.