Did you know that the network marketing industry is mainly made up of women?
Women make up the bulk of the the industry at 74.4% and the remaining 25.6% are men, as stated by the D.S.A. (Direct Selling Association).
50% of all people who join NM fail in their first year. This means the bulk of the people who join and fail in their first year are women. Why is this and how can we change it?
Clearly, with these numbers women are desiring something different. One segment of the female population I work with are mothers. They are often motivated to join a NM company because they want to help their families and their children. Most are desiring to stay home with their children instead of going back into the work force.
They want to have the time freedom to be present in their children lives by staying home but also have the ability to make their own money. The NM industry is a fantastic model for this desire, but the training available is not geared specifically for women. NM typically trains from a male perspective that makes it harder for women to succeed and be comfortable.
The statistics support that the current training model is ineffective and not offering women the skills they will need to succeed in NM. The challenge is how will we train women to be successful in the industry from a female perspective. I want to acknowledge the spectrum, we all fall within the curve. My point is that the starting point for women in NM, starts from a distinctly male point of view.
We all know men and women communicate differently and have different social needs. We all learned this from our earliest relationships. Further research by Harvard Business Review supports that we process and communicate information differently in the workplace.
Network marketing trains in a hunter/prey style of sales.
When women are joining NM, they are trained to be hunters. This can uncomfortable for women because we are not by nature hunters. When we are taught to hunt in our social circle we become uncomfortable. In the NM industry, this is explained as women “needing to get out of their comfort zones” to succeed. Women generally feel like they are doing something wrong if they are not succeeding. This stems from stepping outside normal social cues.
My solution in response to the hunter mentality, is for women to work with their inherent strengths. We tend toward collaborative approaches when faced with choices and decisions and we are more apt to share our vulnerabilities. So I suggest not to hunt down your girlfriends, talk to them about what you are doing.
Why do you love this product or service. You lost the baby weight? Your skin is glowing? You energy is up? Your products or services have improved your life _____.
Why are you doing it? To own your own business? To be able to stay home with your children? To pay for something for your kids? Pay bills? Save for a vacation? To retire a spouse? Have your own money?
Be yourself and talk to your friends as you normally would. Your not hunting your friends down, you are having a conversation and looking for collaboration and support for your new business.
Take your girlfriends off the hook. You are not hunting. They now know what you do and why you do it, ask them for a referral. Ask them who do they know that would like this type of product? Who do they know who is entrepreneurial? They will naturally opt themselves ‘in’ to what you have if it is a match for them.
You are looking to socially network in your circle. You are looking for people who are the right match for your product/service or business opportunity. It will not be everyone. In fact it will be a very select few. But your social network can support your business if you do not hunt it down.
Asking for support for your goals is effective. When you explain how the product has helped you and why you are starting your own business, it allows for a collaborative environment. You are looking to communicate in a helpful way.
The goal is not to hunt down your list of friends, family and neighbors. It is to maximize your social circle, gain a larger audience of people who have interest in your business or type of product.
Collaborating instead of hunting.